Monday, April 26, 2010

****** UPDATE ******

The 20 essential requisites of a guerilla marketer

as stated by Jay Conrad Levinson

1. Commitment

2. Investment

3. Consistent

4. Confident (customer confidence in brand)

5. Patient

6. Assortment

7. Convenient

8. Subsequent (revenues will be)

9. Amazement

10. Measurement

11. Involvement

12. Dependant (affiliate marketing)

13. Armament – technology

14. Consent

15. Content

16. Augment – business

17. Congruent message

18. Experiment

19. Enlightenment (sharing of knowledge)

20. Implement