The 20 essential requisites of a guerilla marketer
as stated by Jay Conrad Levinson
1. Commitment
2. Investment
3. Consistent
4. Confident (customer confidence in brand)
5. Patient
6. Assortment
7. Convenient
8. Subsequent (revenues will be)
9. Amazement
10. Measurement
11. Involvement
12. Dependant (affiliate marketing)
13. Armament – technology
14. Consent
15. Content
16. Augment – business
17. Congruent message
18. Experiment
19. Enlightenment (sharing of knowledge)
20. Implement